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Edinburgh Mela

Service

Branding & Identity
Graphic Design
Website Aftercare

Description

Client:
Edinburgh Mela
Brief:
Edinburgh Mela has been running for a number of years providing a high quality festival of music, dance and wider arts from around the world. We are very excited to be a part of the Edinburgh Mela Festival Week 2017.

Branding & Identity
Over the years the Edinburgh Mela team have used several variations of their logo design which consists of a peacock and a star alongside the typeface. The team were keen on updating their existing logo whilst retaining its familiar feel. Our solution was to condense the logo by removing the peacock and changing the colour scheme to a combination of red, orange and yellow which symbolises the sunrise and a new beginning. Condensing the logo also made it easier to keep the Edinburgh Mela brand consistent across all platforms.

Graphic Design
We have been working very closely with the Edinburgh Mela team to produce a series of high quality marketing materials such as flyers, posters and programme guides for their upcoming 2017 Mela Festival Week.

Website Aftercare
For an organisation like Edinburgh Mela a website is an important tool in providing relevant and up-to-date information to its visitors 24 hours a day. Apart from regular software updates to ensure the website is secure and performing at its best, we also work together with the Edinburgh Mela team on refreshing the content regularly.

 

Edinburgh Mela Portfolio

 

IMD-Edinburgh-Mela-Portfolio-1

Edinburgh Mela Logo

IMD-Edinburgh-Mela-Portfolio-2

Edinburgh Mela Magazine Advert Design

IMD-Edinburgh-Mela-Portfolio-3

Edinburgh Mela Website Banner Design

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Edinburgh Mela Event Poster Design
Collaboration with Illustrator Celeste W.Clark who provided the background and illustrations.

IN MOTION DESIGNS