ServiceBranding & Identity
Yoga With Esme
Yoga with Esme is run by Esme Lopez who is a qualified yoga instructor based in Edinburgh. When we met Esme, she had been practising and teaching yoga for a few years and was starting to build a strong clientele. She was at a stage where she needed a strong brand identity to move forward.
Branding & Identity
Esme wanted an identity that represented herself; vivacious and energetic. One of the key requirement was that a yoga silhouette must be included. So we used a photograph of Esme to create a silhouette of her doing yoga and build the rest of the artwork around her with vibrant shades of orange and an ethnic pattern to represent yoga's origins.
Once the branding was finalised we worked together with Esme to create the promotional material package which included:
- Business Card